In the Chronicle Herald, columnist and PR consultant Maggie Marwah says Maple Leaf Foods flacks are doing a great job. I tend to agree, although I’m not foaming at the mouth with envy as Marwah implies.
If it appears that PR folks have an unseemly interest in how this all turns out, keep in mind they’re trying to learn from what Maple Leaf does, or doesn’t do. What it does right, or wrong. For the next time – because, most assuredly, there will be a next time.
Indeed, there’s always a next time.
Further reading: Mark Anderson’s text in today’s Ottawa Citizen.
See also: Maple Leaf Foods following the Tylenol textbook on this blog. Check the comments, they’re worth your time.