Sarah Palin had to build on her strengths, not her weaknesses

Sarah Palin regrets not doing more interviews. This from CNN, mercifully selecting the good parts of a horrible interview Palin gave to conservative blog Human Events.

I was not allowed to do very many interviews, and the interviews that I did were not necessarily those I would have chosen. (…) But if I would have been in charge, I would have wanted to speak to more reporters because that’s how you get your message out to the electorate.

Uh? Ms. Palin got enormous news coverage. If anything, Americans got over-exposed to her message.

You prepare. You make a few interviews. If you do well, you prep some more and get more media. That’s how you build credibility through media relations. In Palin’s case, she struggled through interviews she couldn’t seem to be able to prepare for. It was painful to watch.

Her speeches were a much better vehicle to raise the quality of her public profile. You work with the speechwriters. You rehearse. You get the people cheering and give good clips to the camera. If it works (and it did, up to a point) you do more speeches.

McCain’s handlers used the right strategy. You build on your strengths, not your weaknesses.


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