“You’re richer than you think”, they said.
Kudos to Scotiabank’s marketing team for waking up fairly early on and asking themselves the question: ‘Is our little catchphrase becoming an object of ridicule?’
Apparently, ‘no, not really’ is the official answer. But Scotia seems to be letting go of the slogan anyway. Just like that slightly discoloured ‘still wearable’ shirt you don’t want to throw away, but always stays in the closet anyway.
The environment is shifting. Time to review that comm plan and comm tools.