PR failure at Toronto GO Transit: Day 3

July 16, 2008

Now that’s better… from today’s Toronto Star:

“After our story on Monday sparked public outcry, GO seems to have gotten the message.

McNeil has since sent a letter to the Star, saying “a review of security practices across our network (will) be undertaken. We will also conduct staff training for our front-line workers to better understand established protocols for incident reporting.”

Go Transit also made the board’s CEO available for comments, which sends a good message.


PR failure at Toronto’s GO Transit: Day 2

July 15, 2008

The Star follows with an editorial after yesterday’s fiasco (it was on City TV too):

“There is a sense among riders that vehicles parked at GO Transit lots face a significant risk of being looted, especially for high-value items such as air bags and catalytic converters. Some riders report having their cars attacked repeatedly over the course of a few months, or they describe returning from work to find multiple vehicles damaged in a single day.”

We can see they’re trying, but it’s still not enough. If they’re lucky, that will be it, but clients will be left with a bad taste in the mouth.