Goodyear’s clarification: bad, bad PR

March 18, 2009

Gary Goodyear should not have accepted the appointment as Secretary of State for science and technology if he holds so little regard or interest for science. It doesn’t matter if his distrust comes from religion, childhood experiences or a bad chemistry teacher in Grade 9 (well maybe it does, but at another level).

But it’s hard to refuse a first appointment, especially since it was either that or the backbenches. Fine. But when the very predictable PR crisis came, he should have faced it without hiding behind “I’m a Christian, so back off.” Today’s half-hearted and very strange clarification (footwear as a driver of the genetic evolution of the human species?) shows one of two things: either he was never briefed on the concept, even now that it’s headline news; or his brain turned off during the briefing.

Parliament resumes on Monday. Goodyear’s PR people better make sure the Minister is about to talk about species evolution in an intelligent way at that point.

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