Oil flacks keep their ear to the ground

March 12, 2009

Very good response from the flacks at the Canadian Association of Petroleum Producers about the National Geographic text on the oil sands. They set up a section on their Web site to deal with this (and certainly encourage friendly columnists to use their speaking points), then intervene on the blogs where the topic is discussed… including our own little Final Spin here.

It’s all very professional. The flack clearly identifies himself. The comment picks up on something that was written in the post (he mistook a quote I used for my own opinion but no matter). It’s respectful. And of course there’s a link to their Web site. Very nice. That’s 21th-Century PR.

I bet they monitor the reactions to their comments too (hello there Mr. Davies). It took them almost three days to get their response on this blog, that’s a bit long but not that much. And it took me more than a day to realize it got stuck in the spam filter – putting two hyperlinks in your comments will do that. Sorry.

I’d love to see the social media campaign report the CAPP flacks will write after that one. There’s a nice little case study in there. How about presenting something at the CPRS conference?