Wake up and smell the recession

March 2, 2009

“You’re richer than you think”, they said.

Kudos to Scotiabank’s marketing team for waking up fairly early on and asking themselves the question: ‘Is our little catchphrase becoming an object of ridicule?’

Apparently, ‘no, not really’ is the official answer. But Scotia seems to be letting go of the slogan anyway. Just like that slightly discoloured ‘still wearable’ shirt you don’t want to throw away, but always stays in the closet anyway.

The environment is shifting. Time to review that comm plan and comm tools.


“Strong leadership on your side” – where did I hear this before?

August 29, 2008

So apparently, that is going to be the Conservatives’ campaign slogan, at least at the start (it’s permitted to change en route).

“Strong leadership on your side” sounds kind of familiar – they won’t get any points for originality. I could not find an instance when the complete slogan was used before. However, a quick search turns up several instances when either part was used. Here are the results (to be completed with your contributions, should you happen to find more):

“Strong leadership”

United States
  • Bush-Cheney 2004
  • Rudy Guliani 2008
Iraq (surprise!)
  • Iyad Allawi 2005
New Zealand
  • National Party, 1951
  • Ehud Olmert 2006
  • Labour 2001

“On your side”

  • Ontario NDP 1999
  • Alberta NDP 2008
  • Duncan Smith 2003
  • Social Democrats 2002
Unites States
  • Michael Dukakis 1988